Abandonment of shopping carts affects nearly all online merchant. So as ecommerce store owners we need to look at how we can increase our conversions and decrease our abandonment rates.

Here are some of the most frequent reasons why shoppers abandon their carts,

* High postage charges

* product too expensive

* Wanted to look for a discount code

* Wanted to buy in person

* Couldn’t find preferred payment option

* Couldn’t find customer support

* Concerned about security of credit card details

* Couldn’t make mind up

Delivery Charges & Security Concerns Drive Cart Abandonment

The results above indicate, delivery prices are the number one reason shoppers abandon their carts. This should be a signal to online merchants to lower delivery rates, even if they have to incur some of the cost.

Payment card security is a major concern, and rightly so. As an online merchant, it is important to communicate your commitment to security at every stage of the shopping process.

Maybe they just can’t make their mind up!

Shopping cart abandonment might be high, but a surprising number of shoppers return within a few days to continue shopping. Studies show that 65 percent of shopper may wait in excess of one day to complete their purchase online.

Why not give them a gentle nudge.

There are solutions out there to ecommerce cart abandonment. Companies like VE Interactive have developed software to capture peoples data without them needing to click submit buttons. This enables ecommerce cart owners to send an email to the potential customer with an offer or even just a gentle reminder of where they left off.

So don’t give up on those abandoned shopping carts, think about how to increase your conversions.